Wizehire©

(2022)

Visual identity for a hiring platform built for small businesses

Focus Lab

Overview

Wizehire offers a comprehensive solution designed to illuminate the ideal candidate and streamline the hiring process, making the identification and selection of the "right candidate" faster and more efficient.

Fundamentally, Wizehire caters to a core audience of small business owners actively in search of hiring solutions for their companies.

”Love what you do” was essence we wanted to capture in the brand identity — Knock down the hiring barriers that stand in your way. Find the right fit for your company and build long-term, sustainable growth. Focus on the things that matter to you.

Studio
Focus Lab

Services
Brand Strategy
Visual Identity
Verbal Identity
Web Design
Messaging

Collaborators
Anna Beyerle Rosen
Sebastian Fryer
Idoia Gkikas
Bud Thomas

The Brand Concept

The mark represents new beginnings — like a drop cap — to harness the attention of the reader and help them find their place.

It marks the beginning of a new story for small business owners and job seekers. The start of a new job. The first hire. The first day of a new milestone. Wizehire is the place that celebrates these new beginnings.

Wizehire product dashboard with illustrated characters and a welcome message.

Wizehire website shown on a MacBook Pro on a desk.

~~Characters add warmth to product moments~~

Wizehire homepage displayed on a laptop.

Visual Language

The illustration direction focuses on teamwork, guidance, and mutual support.

A mix of shapes, facial expressions, and behaviors creates a visual language that is mature, approachable, and effortless.

These illustrations were mainly used in product UI and marketing materials, including callouts on the Wizehire website, external marketing assets, and branded moments within the product, helping to convey the brand's voice.