Formance©

(2024)

Visual identity and web for an open-source payments platform

Odi Agency

Overview

Formance’s infrastructure solution tackles the challenges that payments engineers, heads of payments, and product managers often face.

Formance needed a brand identity that captures the full range of its vision and client needs. With powerful tools for managing complex fund flows, it helps businesses stay ahead and keep innovating, and it needed a fresh identity that better communicates that impact.

Studio
Odi Agency

Services
Visual Identity
Web Design

Collaborators
Stetson Finch
Charisse Bennett

The Brand Concept

The identity centers on a logo called the Connector, symbolizing Formance’s role as a central hub for financial infrastructure.

Its circular, fluid design represents both approachability and technical empowerment, while the logotype in the Polymath typeface combines geometric precision and modern styling.

Formance business cards with a geometric line pattern.

~~The mark’s radiating lines scale up into a full pattern~~

Visual Language

The visual language is grounded in the Connector concept, extending across every brand element.

It reflects customization and interconnected payment solutions, with adaptable shapes and scalable graphics that reinforce infrastructure strength and platform modularity.