Robin©

(2025)

Visual identity for Hinge Health’s AI Care Assistant

MetaLab

Overview

Robin is Hinge Health’s AI Care Assistant, a 24/7 companion that works alongside each member’s care team.

Announced in October 2025 alongside Movement Analysis, Robin starts by recognizing pain flare-ups: it asks follow-up questions, shares resources and summarizes what’s happening for the member’s physical therapist. Next, it will answer common questions, share insights and check in proactively.

The identity had to feel like part of Hinge Health’s care model, not a bolt-on product. Warm, trustworthy and human, with none of the robot or chatbot clichés.

Client
Hinge Health

Studio
MetaLab

Services
Visual Identity
Iconography
Product UI

The Mark

The form draws from the Hinge Health visual lineage while evolving into something new.

Where Hinge’s ribbon flows forward, Robin’s mark pauses and holds. A complement. A continuity. A living extension of the care model.

A single continuous loop doubles as a figure, and a small spark marks the intelligence behind it.

~~Loop shape: one continuous line, drawn from the Hinge Health ribbon~~

~~Continuity: the spark sits at the heart of the figure~~

A Figure in Motion

Because the loop reads as a body, Robin can move with the people it supports.

A family of poses mirrors the exercises members do every day, so Robin can stretch, balance and reach right alongside them, in the app and out in the world.

In the Product

Robin lives where members already are.

From the daily exercise playlist to chat and check-ins, the mark carries across every touchpoint of the Hinge Health app.

A Companion That Listens

Robin greets members by name and shows its thinking.

A conversation never feels like talking into a void: Robin opens with a personal hello, offers today’s suggestions and signals when it’s thinking.

~~Thinking state: the spark pulses while Robin works on an answer~~

Moments of Progress

Color and atmosphere mark the moments that matter.

Each kind of check-in gets its own hue, and soft gradient waves add depth without noise. Progress lands with a little ceremony, from a quiet “Great progress!” to a “Night owl” achievement.

Guided Sessions

Robin’s calm carries into every guided session.

Breathing guides that soften into sleep or ease pain, a header that hands off gently into a routine, and a Kegel session that counts quietly in points. Every animation is paced to the body, never to the interface.