DojoSports©

(2025)

Visual identity for a sports insights app built for smarter betting

MetaLab

Overview

Dojo helps fans read the game, turning live sports data into clear, confident decisions.

The identity needed to feel as sharp as the product: disciplined, precise and built for momentum. The system pairs a bold geometric wordmark and a compact symbol with a kit of graphic fragments that move like plays unfolding, carried across web, app, wearables and campaign.

Studio
MetaLab

Services
Visual Identity
Motion Design
Web Design

The Wordmark

The DOJO wordmark is built from bold, geometric letterforms with open counters that stay confident at any size.

A compact, asterisk-like symbol distills the brand into a single mark for app icons, merch and loading states, and the two animate together as one lockup.

A System in Motion

Arcs, rings and dashes pulled from the letterforms scatter across layouts and settle into place.

The same fragments drive the motion language, from the website header to a looping symbol loader, so every surface feels like the game is already in play.