Stebner Roasting Co
Stebner Roasting Company is an independent, small batch roaster out of California. New to the scene, they operate out of their garage and ship orders they receive through instagram across the country. The ask was simple—how can we build a relationship with customers from a distance?
Sharing what you make with your own two hands is truly something special. The brand strategy captured the passion and intimacy that goes into each roast. The end result came together in form of reusable packaging tins, tags, and a web presence.
The brand identity was built to be bold, fluid, and passionate. The energetic hand lettered script was design to capture their passion for coffee roasting. The logo was often accompanied with a fluid line pattern—pointing back to the intimacy of making something with your own hands.
We designed the packaging to be an evergreen brand touchpoint—capturing the mission and vision of the company along with bold brand elements that anyone would be proud to have on their kitchen counter. Each unique roast would come with a custom information tag.
We designed the packaging to scale. Smaller sample packaging was developed for in-person market events to make their roasts even more accessible. Packaging was linked to a website to create a consistent and automated ordering experience.
